On one of the last days of summer, in a sun-soaked studio in Marin County, CA, with Nina Simone playing softly in the background, we set up the cameras for Everviolet’s first photoshoot. With our launch planned for next year, we’re sharing the beginnings with you; the excitement of new ideas, the promise of creativity brought to life, our first swatches, our latest sketches.
Our inspiration is clear, and we think it shines through these pictures the same way the sunlight from our studio window does. Everviolet was first conceived by artist Keira Kotler, and her philosophy of color and light governs our aesthetic and inspiration. We’re spending our time studying the interplay between tones and textures, feminine details and structural design.
Until we can share our product with you, we leave you with this first look behind the scenes…
Our working mood board is a combination of inspirational intangibles; feminine photography, soft textures and tones, natural elements, swatches and lace.
Violet is the color of spirituality, the tone of our inner world. These hands were hard at work, experimenting with the hue in all mediums to get the exact Everviolet shade.
Seeking inspiration in print, our designer takes a break with a magazine and a cup of tea, studying understated feminine details.
The first stage of our design process pairs fabrics and colors together.
Laces, chiffons and jerseys at the ready.
Testing shapes and pulling patterns of some of our first prototypes.
Layering is a tactic we’re exploring a lot as a way to marry delicate, feminine fabrics with soft bases.
Want more from behind the scenes? Follow us on Instagram @everviolet.