Why Integrity is Important to Us

We all have personal values and beliefs that define who we are. They influence the way we think, feel and act, and when we are in harmony with our values, we feel gratified and true. Here at Everviolet, we use our moral compass, our integrity, to establish honesty, transparency and sustainability in everything we do. From our work environment and craftsmanship to our communication and culture, read on to learn more about our mission-based practices.1 

Integrity is one of those words that is not easily defined. You know it when you experience it, but typically someone either has it or they don't. The Merriam-Webster dictionary defines integrity as the "firm adherence to a code of especially moral or artistic values," but it's actually much more complex than that. Stemming from the Latin word, "intergritas," meaning completeness and wholeness, and in relation to the word "integrate," which involves mixing and merging, integrity is about unifying our inner life with our outer life. It's a metamorphic journey that requires mindfulness and an inner sense of entirety and consistency in good character.  

In contrast to ethics, which is our external system of rules and laws, integrity is our internal system of principles that guide our behavior. How we respond to any sort of situation, good or bad, is the way our integrity is tested, and understanding the psychological side of that is vital. Our emotional responses are instinctual and most likely determined by our experiences. However, our integral character is something we develop – informed through philosophical, cultural and historical teachings. Each day, we make decisions based on these personal influences or choose to reject them. Some key personality traits of integrity include authenticity, compassion, empathy, honesty, kindness, modesty, sympathy, self-control, and trustworthiness.2

Here at Everviolet, integrity is considered one of our brand pillars. A brand created by a survivor for other survivors and patients, it was born out of our founder’s desire to pay her good health fortune forward and to support other women on their cancer journeys. With a commitment to educating the public about prevention, building a larger community of like-minded thrivers and supporters, and increasing awareness around the emotional and psychological impacts of illness, we work every day to ensure that Everviolet’s actions reflect its mission, that its outward expression reflects the integrity of the intention behind it. Through her cancer journey, our founder, Keira Kotler, discovered her purpose – to change the way we view disease, to empower women facing health challenges, to promote the possibility that beauty can arise from (unwelcomed) change #BEAUTYOFCHANGEand to give back to the breast cancer community through philanthropy 

We believe it's important that our actions reflect our words; that our daily intentions are authentic and reliable; that we bring women together positively and openly with an uplifting brand message and identity; and that we're receptive to feedback, so as to provide our community with the best product, information and support possible. Being integral helps us perform better. It nurtures a positive culture filled with open communication, respect and benevolent decision-making. And it inspires us to be part of the movement of changemakers helping make the world, and the business world, a better place 

“Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis