We design for the women reclaiming their femininity. For the fighters discovering their strength, and for the patients on their journey of healing. For the nurturers devoting themselves to wellness, and for the individuals seeking beauty in times of change.

At Everviolet, we stand for the BEAUTY OF CHANGE. But do we mean when we say that?

Change is something often met with resistance. We all prefer change when we’re ready for it, not when it sneaks up on us. Even though a life without change is literally impossible, what happens in the moments when we're required to face these uncertainties? And what if that change threatens our life?

This reconciliation, this forced confrontation of something foreign and un-welcomed, is what builds strength and character. It shifts our perspective and makes us look at life, every single nugget of life, differently.

In the simplest terms, we’re referring to the unequivocal beauty of appreciation. Appreciation for the physical body, during or after having faced illness. Appreciation for the inner strength that shines outward following arduous times. Appreciation for the emotions that accompany these challenges, for the fears and doubts that have the opportunity to grow into confidence and self-love. And appreciation for every moment.

We see beauty in acceptance. In embracing imperfections as unique signs of a one-of-a-kind life. In the strength that comes from accepting the unpleasant cards we’ve been dealt by nature, unpredictable and unplanned, with layers of lessons that ultimately deepen our lives – even when they change the course of them. Experience is a teacher, and learnings become etched into our emotional and physical selves like badges of honor.

We stand for celebrating women’s bodies, appreciating their journeys and accepting their imperfections. Bodies are a work in progress, and every change holds a piece of wisdom earned, a grain of patience acquired, and an opportunity for love. We can’t think of anything more beautiful than that.

Here's to celebrating the BEAUTY OF CHANGE!

“As for the body, it is solid and strong and curious and full of detail: it wants to polish itself; it wants to love another body; it is the only vessel in the world that can hold, in a mix of power and sweetness: words, song, gesture, passion, ideas, ingenuity, devotion, merriment, vanity, and virtue.” – Mary Oliver