Embracing Wellness in 2024: A Holistic Forecast for Women's Health

As we enter a new year, it's only natural to reflect on the past 365 days and envision what's to come, especially in the realm of our health. We're fascinated by the quickly evolving landscape of women's health globally, and this year, our focus revolves around embracing holistic wellness and acknowledging the interconnectedness of our mind, body and spirit. To set the stage for a bright and strong year to come, join us as we dig into some exciting new trends we're noticing and putting into play for optimal health and well-being in 2024.

Personalized Health

The ongoing trend in personalized wellness continues to gain momentum. More attention is being placed on tailored health plans that cater to individual needs rather than subscribing to universal, one-size-fits-all approaches. We, as women, are taking the lead in embracing biohacking, leveraging our innate understanding of our bodies to optimize health with targeted interventions.

We're happy to see the medical gender gap beginning to narrow, as industry leaders acknowledge how grossly women have been excluded from medical research. This collective realization underscores the need for inclusive research and treatments, fostering safer and more effective healthcare for all genders.

Food Trends

Nutrition will continue to advance with a spotlight on mindful eating. Whether it's prioritizing plant-based diets or a focus on extra protein intake, the emphasis lies in an attitude of abundance  – more food, muscle, strength, joy, and ultimately, healthier years. 

Awareness around climate change is increasingly influencing dietary choices, leading to further momentum in farm-to-table movements. This trend establishes a deeper connection between our bodies and the sources of our food. Additionally, there is a growing interest in fermented foods and gut-friendly options as our understanding of the gut-brain connection expands. Surprisingly, dairy, particularly in its full-fat, probiotic-rich forms, is experiencing a resurgence, including the renewed popularity of cottage cheese.

Movement and Fitness

While exercise is crucial for our physical health, we're seeing a movement away from specific workout routines and toward the social and integrated aspects of physical activity. In 2024, the emphasis will be less about lifting weights or running on a treadmill and more about activities like yoga, tai chi and group classes. These types of movement provide not just physical benefits but mental tranquility and social enjoyment as well.

Technology is also playing a significant role in making workouts more engaging. Innovations like virtual reality workouts and AI-guided exercises aim to enhance the activity experience and keep us motivated.

Fitness clubs are transforming into social hubs, addressing the growing issue of loneliness world-wide, and becoming inclusive spaces for community. Additionally, mobility workouts that improve flexibility and functional movements are set to soar, emphasizing the importance of preparing our bodies for a more adaptable future, aka aging well.

Lifestyle Shifts

Mindfulness is becoming more and more of a cornerstone in our daily lives. From stress-reducing techniques to quality sleep, we're acknowledging the profound impact of a balanced lifestyle on our overall well-being. Digital detoxes and designated self-care moments are continuing to reign essential in reclaiming mental clarity amidst the bustle of modern life.

The climate crisis continues to underscore the importance of conscious living, prompting us, as a society, to reevaluate our consumption habits. By activating our spending to support like-minded and sustainable brands, like Everviolet, we're actively contributing to mitigating the environmental impact of fashion.

Wellness travel is in high gear and will likely continue to be so, with the industry highlighting health-focused experiences from elective MRIs to week-long walks, all aimed at promoting well-being. Moreover, there's a growing interest in tracking pet longevity, born from the realization that when dogs and cats live longer, humans likely will too. Additionally, climate change is prompting an increase in gardening practices, as we part from water-consuming, traditional grass lawns in favor of biodiverse habitats that are both beneficial for the environment and restorative for mental health.

The Evolution of Beauty

In 2024, the beauty industry is set to undergo a profound evolution, transcending the superficial to embrace holistic beauty practices. This shift signifies a departure from conventional beauty norms and a pivot towards honoring individuality and wellness from within. The industry is championing techniques like facial sculpting and contouring over invasive surgeries as means to amplify our distinct features. These approaches aren't about re-sculpting – they're about collaborating with the body's natural structure, considering bone, muscle and connective tissue – to empower us to feel authentically confident in our own skin. The emphasis lies in celebrating our unique traits, fostering a sense of beauty that harmonizes with our inherent identity and confidence.

In sum, trends suggest that 2024 will be a pivotal year for recognizing the interconnectedness of our mental, physical and spiritual selves, leading to a more unified social network, increased empowerment around active self-care and the betterment of our world as a whole health-wise.

Cheers to a year filled with self-love and abundant wellness!