To our customers, investors and partners, we couldn’t have done it without you! 2022 was a year of growth, expansion and brand building, in which we learned immensely and continued to lean into our unique position of supporting women through times of change. The connections we forged, the partnerships we made and the achievements we saw were a result of an amazing team of thought leaders and passionate humans, working together to instill inclusivity, integrity and ethics into the intimate apparel world.
We’re beyond excited to share what's in the works for 2023, and we’re looking forward to the next phase of growth. Our goal for this year is rooted in RADICAL HEALTH - of our business, our bodies and our community. We’ve navigated a pandemic together, and there no reason why that success won’t continue. That said, we believe that we receive what we give, and we’re intent on offering more, giving harder and celebrating the brave spirits who navigate illness, cancer and other physical challenges every day.
I know firsthand what it takes to fight in the face of adversity — the dark days of despair when all hope is lost as well as the days of light, when we find the courage and strength to persevere. Luck is always a part, but my mantra is “Believing is seeing” — that if we believe hard enough and envision magical moments, we might increase the odds of manifesting them. My deepest wish, as the leader of this great company, is to make your experiences more comfortable, more empowered and hopefully, more positive.
So, in the spirit of positivity, here are a few of Everviolet’s milestones of 2022 that led us to today. At times invigorating, other times scary, our small but mighty business rallied through, and we’re proud of what lies ahead. Big hugs to our community, customers, friends, partners, and supporters. We are here because of you.
In heart & health,
New Website Launch
Freshness is key, which is why we began 2022 with a new website. Featuring easier navigation, ample imagery and loads of new content, it’s now even easier to shop the Everviolet collection.
While originally purely directly-to-consumer, 2022 marked Everviolet's expansion into wholesale. We attended our first trade show at Curve LA in February, followed by our debut at NYC’s Curve Expo in August. The response to the collection was great, and you’ll soon start seeing it pop up in stores around the US!
HAS & FSA Eligible
The Everviolet Collection is now eligible for HSA and FSA spending. We know how challenging (and expensive!) cancer diagnoses can be, so we’re thrilled that customers can now use their Health and Flex Savings Accounts towards the purchase of our products.
With a corporate commitment to supporting breast cancer, selling our collection at Nordstrom was a key goal for our founder from the get go. 2022 marked our official launch on Nordstrom.com, followed by in-store popup during the holiday season in Marin County, California.
Press, Press & More Press!
Everviolet had an incredible PR year. We were featured on KTLA 5 Morning News Television with trend expert, Emily Foley, highlighting brands giving back during Breast Cancer Awareness Month. We were also highlighted in Underlines Magazine, Destination Luxury, Authority Magazine, Everyday Health, Nasdaq, Bustle, and many other interviews and gift guides! Check out all of our press mentions here.
Dreamy brand partnerships are some of our favorite things, especially when they support good health and medical research. Saint Jane Beauty, Brilliantly, Foundation for Living Beauty and Breast Cancer Prevention Partners are just a few of the organizations we joined forces with in 2022. Stay tuned for more in 2023!
Expanded Product Assortment
Collaborating with like-spirited, female-owned businesses is part of our DNA, as is offering our customers a range of health and wellness products. We started 2022 by partnering with Paris Laundry, offering their exquisite Everywhere Oil at everviolet.com. Founder Kelsey Bucci is a breast cancer thriver, and the oil meets all clean beauty standards. Later, we launched Perkies Petals, and they’ve been a hit! These sustainable, thin, easy-to-wear nipple covers with silicone backing are designed to be worn under any of our bras, bralettes and camisoles.
2022 Photo Magic
Everviolet photoshoots are always our favorite days — filled with connection, laughter and sisterhood — and our 2022 shoot was no exception. Katie Monroe Photography captured the moments exquisitely, celebrating our latest collections on the most beautiful women, all cancer thrivers.
Our founder, Keira, was a Guest Speaker at the annual Young Survival Coalition Summit, offering insights around survivorship, lingerie, and body image after breast cancer. She also spoke at the newly-opened imaging center, Eve Wellness, in San Francisco, sharing her story and speaking about the importance of breast health and early screening.
New Styles, Colors & Collections
There’s no shortage of ideas at Everviolet, and requests for new product styles and colors are always top of mind. In 2022, we produced our Maia Camisole without a shelf bra as an ultra-comfortable piece for lounging, sleep and post-surgery. For Mother’s Day, we revealed our Vela Bra and Panty in luscious grey, perfectly on trend and still super neutral. We also released our Portia Collection, featuring the Portia Wireless Bra and High-Waisted Panty. Made with our breathable, luxe, sustainable jersey, both pieces are designed for comfortable, and the panty is ideal for women with C-section scars or other pelvic sensitivities. Last, we launched our Calla Kimono in Heather Grey modal with Champagne Lace, available in XS to 4XL.
Finding an ideal fit is key when it comes to comfort, especially after surgery. So we designed a custom Style Quiz to make identifying the right size or style a cinch. Simply answer a few questions, and you receive a personalized recommendation in seconds.