Everviolet In the News | Vogue Business
May 24, 2019
“We’re trying to make a bra for real women, not supermodels.”
– Keira Kotler, Everviolet Founder & CEO
Thank you, Vogue Business! In 2013, when Everviolet was just a glimmer in our founder’s eye, Victoria's Secret refused to create a mastectomy bra for a woman who had just been through breast cancer treatment, despite the fact that her daughter had gathered over 120,000 signatures in support of this effort. In that moment, in the midst of designing lingerie and loungewear for all stages of breast cancer, our mission was validated.
Now six years later, Vogue Business is shedding light on the massive hole Everviolet is filling in the market, and the innovation and importance of garments for body changes following illness and other life events.